Home | COCO LAB

We are COCO LAB. We help clients improve customer experience, and explore white space in ESG innovation ⚡

We guide teams to develop go-to-market solutions with creativity and empathy tools 💘

We create solutions to improve well being, resilience in times of uncertainty and contributions to greater joy!🙂

paulo%20coffee%20stain%20EDITED_edited.j

China Business Unit Innovation Summit

Business unit heads stepped into the emotional shoes of patients, caregivers and healthcare workers to create empathic go-to-market solutions.

"Coco Lab's innovation workshops

triggered breakthrough thinking from Sanofi China teams to re-define healthcare as an emotional team sport amongst patients, caregivers, doctors & community. Creative solutions were prototyped to greatly improve patient wellbeing."

2018 Shanghai

Patrick Ma, Innovation Lead

Mars Group Global eCommerce Summit

Empowering Mars APAC teams to think boldly, re-imagine the eCommerce playbook and create sustainable products and services.

"It was the most innovative and creative workshop we have experienced!"

Mars Japan Team

2017 Shanghai

NIO CX Playshop

A play-shop where NIO car owners and their close family and friends discover each other's needs and dreams. The result was a co-creation of each familiy's dream life experience encapsulated in handmade artistic 3D car model mockup.

"...an excellent experience ... we engaged deeply and expressed our emotional needs through very creative and artistic Coco Lab methods."

Yuki 宇琪, NIO ES8 car owner

2019 Shanghai

Coca Cola China Business Unit Innovation Summit

Emotional CX journey deep dive and unexpected go to market solutions were created by cross functional teams pulling together a variety of evolved expertise.

"The session was well coordinated and managed to bring together cross-functional teams. The empathetic approach provided encouragement to think differently and change the way we address challenges, which then lead to innovative solutions."

Steve Llewellyn, Design Director Coca-Cola, Greater China and Korea

2018 Shanghai

SF Innovation Centre Summit

SF core team were propelled into white space innovation opportunities where they imagined and visualized what a sustainable working and living space may look like. Uncharted solutions were created to redefine their business strategy.

"The workshops with Cheryl was quite an extraordinary experience. It inspired the management team on how to design and brand the innovation center"

Athena Wang, Business Director of International Program

2018 Hangzhou

Automated Driving Solutions

The making of new mobility through igniting Continental's cross-functional teams to create future solutions with radical perspectives.

"It was really great to see how prototyping started from role playing (human needs)."

Ellen, Innovation team

2019 Shanghai

“Empathy, evidently, existed only within the human community” -- Philip K. Dick, Do Androids Dream of Electric Sheep, 1968

The recent rapid advances in AI have led a lot of people to ponder what a world of tomorrow populated with intelligent machines will look like. For some people, the promise is for a bright future for humanity where AI’s help us in our homes, assist in caring for the elderly or raising children, and operate alongside us at work to boost our performance and even our creativity. An example is Kasparov [5, 2017], who describes the successes of human-machine partnerships in chess and extrapolates from these to a positive human future in the age of AI. read more

'A Test for Artificial Empathy' by Adam Brandenburger* and Cheryl Loh** explores the idea of creating a 'Turing-like test' for Artificial Empathy.

*Adam Brandenburger holds appointments at New York University as J.P. Valles Professor at the Stern School of Business, Distinguished Professor at the Tandon School of Engineering, and Director of the NYU Shanghai Program on Creativity + Innovation. He was a professor at Harvard Business School from 1987 to 2002.

**Cheryl Loh is founder COCO LAB and Program Director at Ocean Plastics Leadership Network.

How might tomorrow's world filled with intelligent machines look like? Will it be as the promised bright future for humanity or a AI apocalypse of out of control machines? How might AI help improve our well being? Can we ensure AI safety and value alignment? Can we even align AI values with diverse human values? Should humans be included in the feedback loop? Can AI learn from humans or tutor them in turn?